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Taco Bell CEO Mark King explains how 'restless creativity' and redesigned...
Summary List PlacementMark King spent his first days as CEO of Taco Bell at a hotel in the California desert.The former Adidas executive landed at the iconic fast-food brand in the summer of 2019...
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In the arms race between teenage sneaker bot users and footwear companies,...
Summary List PlacementThere's a war brewing between footwear retailers and the resellers who want to sell their products for a pretty penny. At the center of this clash are "bots," or pieces of...
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At least 11 US and European brands are under fire and facing boycotts in...
Summary List PlacementAt least 11 brands are facing boycotts in China over pledges not to use cotton from the Xinjiang region, which is reportedly produced with forced labor.On Monday the US, EU,...
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These sneakerhead sisters own one of the world's largest sneaker collections....
Summary List PlacementSneakers are not just for men anymore. Just take it from Ariana, Dresden, and Dakota Peters, three Boca Raton, Florida-bred sisters who own one of the largest sneaker collections...
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Take a look at Adidas' new running shoes that can be customized with Legos
Summary List PlacementAdidas revealed its newest shoes that can be customized with Lego blocks on Wednesday.The Ultraboost DNA shoes, which went on sale Thursday, look like regular Adidas running...
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Millennials reveal their 105 favorite brands, from Gucci to Amazon
Summary List PlacementMillennials still can't get enough of Apple, Nike, and Amazon. Marketing agency Moosylvania has once again compiled its "Millennials' Top 100 Brands" based on a survey of 1,000...
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Adidas announces new shoe made from mushroom leather
\Summary List PlacementA new Stan Smith shoe from Adidas is now available in an unorthodox material — mushroom-based "leather." Adidas announced the release on their website and introduced "Mylo," a...
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Adidas is relocating its entire basketball business to Los Angeles in an...
Summary List PlacementAdidas is restructuring its basketball division and moving the entire business unit from its headquarters in Portland, Oregon, to Los Angeles, in an effort to spur on growth in...
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How WNBA icon Sue Bird is empowering female sneakerheads — and why she says...
Summary List PlacementSue Bird might best be known for winning four WNBA championships and four Olympic gold medals as part of Team USA. But a lesser-known fact is that she also happens to be a massive...
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Adidas is requiring some ad agencies to pay back more than 10% of their...
Summary List PlacementAdidas has been seeking new payment terms that are putting the squeeze on small and midsize firms already strained by the pandemic.In terms that agency execs called unusual,...
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Verizon sells its media business
Summary List PlacementHi and welcome to Insider Advertising for May 4. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Verizon sells its media business.Adidas toughens agency...
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Nike and Adidas saw their online sales plummet in China over the Xinjiang...
Summary List PlacementAdidas and Nike are feeling the effects of a consumer boycott in China.According to a note from Morningstar analyst Ivan Su, online sales of Adidas and Nike products on Alibaba's...
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Nike workers confess excitement and dread as the company plans to require...
Summary List PlacementWhen Rachel Denti interviewed for a job at Nike in 2019, it was the company's massive Beaverton, Oregon, campus that got her hooked."It just felt like I was in a different world,"...
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How the 28-year-old CEO of a sports company backed by Adidas' venture fund...
Summary List PlacementIt all began with a Google search in 2017. Trisha Goyal was in Connecticut looking for a place to play tennis, and quickly realized her task wasn't so simple. Most of her options...
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How this brand-new ad agency won over brands like P&G seeking help responding...
Summary List PlacementProcter & Gamble, like a lot of big companies, was eager to stake out a position on racial injustice amid last year's social justice protests.It turned to Keith Cartwright,...
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Gap finally unveils the first product in its hotly anticipated collaboration...
Summary List PlacementThe Yeezy x Gap collection has finally come to life. Gap unveiled its first product created in collaboration with rapper Kanye West's Yeezy brand on Instagram Tuesday: a $200...
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Kanye West was spotted wearing the new Gap Yeezy jacket and Nike shoes — but...
Summary List PlacementKanye West wore Nike shoes when he stepped out in the newly announced first product of his Gap and Yeezy collaboration.West, who founded the apparel brand Yeezy, was spotted out...
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Why a global footwear chain is pushing for more Black-owned sneaker stores,...
Summary List PlacementThe sneaker industry is known for its roots in Black culture. And yet, few sneaker-store owners are Black, with some estimates putting the number under 1%.The Athlete's Foot, a...
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SNEAKER RESELLING SIDE HUSTLE: Your guide to making thousands flipping hyped...
Summary List PlacementWith the sneaker resale market continuing to thrive, Insider is covering all aspects of how to properly scale a business in the booming industry. From which sneakers to purchase...
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Kanye West is suing Walmart over 'virtually indistinguishable' knockoffs of...
Summary List PlacementKanye West sued Walmart on Thursday, accusing the retail giant of selling knockoffs of his Yeezy Foam Runners.The billionaire's lawsuit alleged that Walmart has been profiting...
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