Instead of an exciting opening night schedule with the defending NBA champions and other exciting teams like the Bulls and Thunder, there's this next to each matchup: CANCELED.
Which means no exposure for the sneakers, jerseys and apparel companies like Nike and Adidas have spent so much money designing and producing.
But the effect is also instantaneous. While you can buy many of the following products at the likes of Finish Line, FansEdge or the NBA Store, you won't be seeing them on television.
Nike LeBron 9 Miami Nights edition
Nike Zoom Kobe VII
Nike Zoom KD IV
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