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These Adidas sneakers were designed specifically to meet the demands of city...

 Summary List PlacementAdidas launched a new Boost sneaker for urban runners called the Pulseboost HD. They're the first pair to use Adidas' new high-density (HD) version of Boost cushioning.Featuring...

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7 men's sneakers that'll keep you comfortable and dry in the rain

 Summary List PlacementFall weather can be unpredictable, but a good pair of weather-resistant sneakers can help you maintain your fashion sense and active lifestyle in any conditions.We rounded up...

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A 16-year-old's sneaker bot business charged $200,000 in fees since October....

Summary List PlacementWithout a technological leg up, it can be close to impossible to purchase a pair of hyped sneakers when they drop at retail.That's where "bots,"software applications that expedite...

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Reebok founder breaks down why it's essential to 'impress the street' to win...

Summary List PlacementReebok's market strategy has increasingly focused on streetwear in the last couple of years, as evidenced by a series of collaborations with brands like Vetements, Billionaire...

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POWER LIST: Here are the 28 most outstanding people of color transforming the...

Summary List PlacementThe sneaker industry has never existed in a silo. From designers to consumers, the field is intrinsically bound to an array of cultural influences.First and foremost, the sneaker...

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SNEAKER SELLING SIDE HUSTLE: Your guide to making thousands reselling hyped...

Summary List PlacementWith the sneaker resale market continuing to thrive, Business Insider is covering all aspects of how to properly scale a business in the booming industry. From which sneakers to...

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Cowen breaks down 8 key investing themes and 12 stocks to buy as the net...

Summary List PlacementThe habits and behaviors of millennials are fascinating to the older generations. And their share of total US net worth is expected to quadruple by 2030, according to John Kernan,...

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Adidas is considering selling Reebok amid declining sales of the sneaker...

Summary List PlacementGerman sportswear brand Adidas is considering selling US sneaker company Reebok as early as March 2021, a source close to the matter told Bloomberg.Adidas has assigned an internal...

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How Adidas is turning plastic ocean waste into sneakers and sportswear

Summary List PlacementFollowing is a transcript of the video.Narrator: Adidas makes over 400 million pairs of shoes every year. Manufacturing that many shoes requires a lot of resources. But constantly...

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Adidas is tackling inclusion with a council to fight racism and a new hire...

Summary List PlacementLike many athletic-wear companies, Adidas is aiming to improve its diversity and inclusion efforts. One year ago, The New York Times reported that less than 4.5% of the 1,700...

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A JPMorgan income fund manager shares 12 high-dividend stocks set to gain...

Summary List PlacementDividend investors have had a tough job this year, especially after the coronavirus pandemic forced scores of companies to cut their payouts to shareholders. But, with economic...

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Adidas is developing plant-based leather that will be used to make shoes, its...

Summary List PlacementAdidas is going plant-based. The athletic-wear company announced on Monday that it's working on a new material, a plant-based leather that will be used to make shoes. The leather...

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Yeezy's head pattern and sample maker, who's also designed for Nike and...

 Summary List PlacementNot much is known about life at Yeezy, Kanye West's footwear brand.The company, which was valued at $3 billion in 2019, is headquartered in a sprawling 12,000-acre campus in...

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You & Mr. Jones' firm Oliver is trying to cash in on the in-housing boom with...

Summary List PlacementYou & Mr. Jones-owned company Oliver is betting on tech to help brands like Unilever, Adidas, and Pepsi quickly get ads in front of people.Oliver, which builds and manages...

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Why a sneaker veteran left his dream job at Nike to help young people of...

Summary List PlacementThe sneaker world is intrinsically bound to Black culture. But when it comes to the industry, representation of that impact is often hard to find beyond brands' outward messaging,...

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Adidas is selling Reebok after defending the $3.8 billion purchase for years...

Summary List PlacementGerman apparel company Adidas is preparing to offload its struggling Reebok brand, the firm announced Tuesday. Adidas acquired Reebok in 2006 for roughly $3.8 billion in an...

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2 sneakerhead lawyers just published a 'Sneaker Law' book that covers...

Summary List PlacementThe sneaker resale world is ruled by teens and college dropouts. But as the multi-billion dollar sneaker industry continues to thrive, it is starting to overlap with mainstream...

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Taco Bell CEO Mark King explains how 'restless creativity' and redesigned...

Summary List PlacementMark King spent his first days as CEO of Taco Bell at a hotel in the California desert.The former Adidas executive landed at the iconic fast-food brand in the summer of 2019...

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In the arms race between teenage sneaker bot users and footwear companies,...

Summary List PlacementThere's a war brewing between footwear retailers and the resellers who want to sell their products for a pretty penny. At the center of this clash are "bots," or pieces of...

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At least 11 US and European brands are under fire and facing boycotts in...

Summary List PlacementAt least 11 brands are facing boycotts in China over pledges not to use cotton from the Xinjiang region, which is reportedly produced with forced labor.On Monday the US, EU,...

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