Sportswear company Adidas has come under fire from Colombians for a calamitous spelling error in an ad campaign.
The brand is facing the crucible over a glaring typo in its advertising, mistaking Colombia for "Columbia".
A friend saw this in LA today. To me its worse than playing the wrong anthem. How does this happen @adidas ? pic.twitter.com/VlHAA9I18V
— Monica Gonzalez (@MonicaGonzo) June 8, 2016Images from the company’s outdoor advertising drive in the US have surfaced on Twitter, with a lot of ire being directed towards the brand for failing to correctly name the national side its athlete James Rodriguez plays for.
The marketing material was created to support The Copa America, the national football competition for nations in the Americas.
Adidas told Sky News: "We value our partnership with the Colombian Football Federation and apologise for our mistake. We removed these graphics and are quickly installing new versions."
Below is some of the feedback the company received from Twitter users.
Seriously, @adidasfootball - IT'S COLOMBIA, not Columbia! Colossal mistake for such a brand. Unacceptable @adidasCOpic.twitter.com/Xvapv2i2RD
— Eña Ossa-Eslait (@EnaOssaEs) June 7, 2016
Because I am tired and this is unacceptable @adidasfootball@adidas@adidasCO#CopaAmerica#Colombiapic.twitter.com/qlLKlztujm
— Steph (@steph_uhny95) June 7, 2016
Dear adidas, on behalf of Faustino "El Tino" Asprilla and 48MM Colombians please remember:... https://t.co/wWR6KPCnXY
— Colombia (@ITS_COLOMBIA) June 7, 2016
You'd think @adidas would know that #Colombia the country and @Columbia U aren't the same. https://t.co/u4U5nFehKb#ItsColombiaNotColumbia
— Mark Kennedy (@MarkKennedy721) June 7, 2016
Do you know the country is called COLOMBIA and not ColUmbia? Seems as though you don't. Disrespectful. @adidas
— Caleña (@cristinasofiaaa) June 7, 2016SEE ALSO: The 10 most valuable brands in the world
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