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Adidas is working to fix a huge mistake it's been making for decades
Adidas has recently paled in comparison with the athletic behemoth Nike and the swiftly rising Under Armour.The Wall Street Journal reported last year that Adidas was facing a major challenge — to make...
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Adidas creative director: How to take over America, with the help of Kanye
Adidas is going through a renaissance. The German manufacturer has seen sales increase, in part because the company's cool has returned. Collaborations with creators like Kanye West have placed the...
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8 high-tech sporting goods that will bring your game to the next level
There's a ton of wearables and even smart clothing on the market that can measure your activity, but they fall short when it comes to providing specific training feedback for sports like soccer or...
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Nike's grip on the NCAA Tournament is slipping
When the NCAA Tournament is over, there is a very good chance the winning team will be wearing Nike shoes. However, Nike is no longer dominating March Madness like it did in past years.This year, 44 of...
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Get $48 off a great-looking pair of Adidas sneakers — and more of today's...
The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we may get a share of the revenue from your purchase.Since you don't have all day to...
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Nike executives ridicule their former coworker who went to Adidas, calling...
Two Nike executives are allegedly bullying a former coworker who left to go to Adidas by calling him derogatory names like "douchebag" on social media. Marc Dolce, formerly a designer for Nike, began...
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Adidas is making major changes to its golf business
Adidas is making major changes to its golf business.The company announced Wednesday that it's entering negotiations to sell its TaylorMade, Adams, and Ashworth brands, which offer golf clubs, bags, and...
View Article12 brand names you've been pronouncing wrong your whole life
We have compiled a list of 12 popular brands which often get mispronounced. Watch this video to learn the correct way to say them.Produced by Joe Daunt. Original reporting by Matthew Stuart and Alana...
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Adidas and Chelsea FC have agreed to end their sponsorship deal 6 years early...
Chelsea Football Club and its long-time kit sponsor Adidas have agreed to end their partnership six years earlier than planned.The deal was supposed to last until 2023 but it will now come to an end on...
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Adidas outfitted its French Open players in an audacious style inspired by...
Adidas has turned quite a few heads at the 2016 French Open.The sportswear company chose to outfit its players — including former champion Ana Ivanovic, world No. 7 Jo-Wilfried Tsonga, and ex-Wimbledon...
View ArticleThere's a 25,000 pair sneaker collection under the streets of New York City
The resale sneaker industry is estimated at over $1 billion. Located in New York City, Stadium Goods is a major player in the game offering rare and exclusive sneakers on consignment.With high demand...
View ArticleThis is what a $20,000 collection of 100 sneakers looks like in a tiny NYC...
Musician Lex Sadler has a massive collection of sneakers. He's known as a "sneakerhead," someone who collects limited and/or rare sneakers. Inspired by Michael Jordan when he was young, he'll never be...
View ArticleAdidas apologizes for 'Columbia' spelling error in Copa America ad campaign...
Sportswear company Adidas has come under fire from Colombians for a calamitous spelling error in an ad campaign.The brand is facing the crucible over a glaring typo in its advertising, mistaking...
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Here's how to win limited edition Adidas sneakers made out of recycled ocean...
In April, Adidas and advocacy group Parley for the Oceans teamed up to create a 3-D printed sneaker prototype made out of plastic and illegal deep-sea nets found in the ocean. Adidas turned these...
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China is jumping on this hot fashion trend (NKE)
This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here.The athleisure fashion trend, in which people wear athletic clothing...
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Adidas has a new weapon to beat Nike
The Yeezy collaboration between Adidas and rapper Kanye West, known for selling $350 high top shoes and $30 sweatshirts, is expanding in a major way.The partnership, which began two years and three...
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Kanye West and Adidas just signed a deal that involves Yeezy retail stores
New Yeezy fashion is on its way.Kanye West and Adidas announced Wednesday that they have extended their partnership to include a new line, "adidas + KANYE WEST."The partnership is the largest any...
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Chart shows how Manchester United can afford to pay a world-record $130...
The Jose Mourinho era at Manchester United appears set to get started with a big splash as the football giant has agreed to pay a 100 million-pound — $132 million — transfer fee to acquire midfielder...
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These sneakers are the reason Adidas just toppled Under Armour
Adidas has reclaimed its position in the world of athletic wear.In its most recent quarter, sales soared 21% on a currency-neutral basis from this time last year for the entire parent company. The...
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Nike and Adidas are getting out of the golf business at exactly the wrong...
Nike and Adidas are ditching their golf businesses, but it may be the wrong move.Both companies have decided to close up shop making golf clubs, balls, and other equipment because of flagging...
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