China wants to get awesome at soccer, and that means big bucks for a handful...
Despite the fact that China's population currently stands around 1.3 billion (roughly 20% of the earth's population), its men's soccer team currently ranks at a measly 81st in the world.On top of that,...
View ArticleAdidas is making a big push in the US
BERLIN — The German sportswear company Adidas, trying to muscle into Nike's home territory, plans to increase spending on marketing again after high-profile sponsorship deals and celebrity partnerships...
View ArticleAdidas is carving shoes out of a single piece of leather with a high tech...
Adidas may be showing off the future of shoemanufacturing with their latest Futurecraft video, Futurecraft Leather. Using high powered milling machines, normally reserved for industrial design, a...
View ArticleNike wants you to wear sneakers all winter long — here's why you shouldn't
It goes like this: sneakers are for spring, summer, and fall, while boots are for fall, winter, and spring. Those are the rules. Don't look at me — I didn't make them up!Now, sports apparel companies...
View ArticleMORGAN STANLEY: Adidas has peaked
Morgan Stanley is calling the top for Adidas, saying the German sports brand "may have peaked."Nike, meanwhile, is set to take ground from Adidas on its home turf — Europe.In the first edition of its...
View ArticleNike is cooler than Adidas in Europe
Morgan Stanley is calling the top for Adidas, saying the German sports brand "may have peaked."Nike, meanwhile, is set to take ground from Adidas on its home turf — Europe.In the first edition of its...
View ArticleAdidas created this 3D-printed shoe out of the plastic waste we throw in the...
Adidas and Parley for the Oceans, an organization dedicated to reducing plastic waste in oceans, have collaborated to create a 3D-printed shoe made out of recycled ocean plastic.The shoe is just a...
View ArticleADIDAS: The strong dollar is gonna jack up our costs by half a billion euros...
FRANKFURT — The German sportswear and equipment giant Adidas expects costs to increase sharply next year as a result of the strong dollar, its chief financial officer said in a newspaper interview...
View ArticleAdidas' CEO isn't happy with how Manchester United is playing this season
Adidas chief executive Herbert Hainer has voiced his displeasure at the style of play Manchester United have adopted this season despite the club’s brand generating record sales for his...
View ArticleConsumer and retail news: 10 things you need to know today
1. Burger King is launching a new deal to defeat McDonald’s in the latest fast-food warThe 2016 fast-food price wars are already blowing up. Today, Burger King is debuting its new five for $4 deal. For...
View ArticleAdidas appointed a new CEO and its shares jumped
BERLIN (Reuters) - German sportswear firm Adidas has appointed Henkel's Kasper Rorsted as its new chief executive after the 53-year-old Dane succeeded in cutting costs and boosting profits during an...
View ArticleAdidas is reportedly ending its IAAF sponsorship over an ongoing doping scandal
Adidas has written to the IAAF to inform athletics’ embattled governing body it is terminating its sponsorship deal three years early, according to reports.The German sportswear company signed an...
View ArticleWe talked with the Adidas designer behind the year's coolest sneaker — and...
Adidas closed out 2015 with the release of the NMD, a silhouette that takes old school design elements — check out those chunky blocks — and recombines them in a way that's strikingly fresh....
View ArticleAdidas teamed up with Virgin Galactic to make astronomically cool 'spacewear'
If you're going into space, you might as well look good, right? That's the idea behind the new "spacewear" partnership between Virgin Galactic and Y-3, Adidas's futuristic fashion label.Here's a...
View ArticleAdidas just revealed an ingeniously designed women's running shoe
The Adidas Boost cushioning tech — which premiered in 2013 and quickly made a splash with urban runners and style icons like Kanye West– just found a new form in the Adidas PureBOOST X, a women's...
View ArticleAdidas creative director: Kanye opened 'doors of perception' for us
Kanye West's new collection for Adidas is due to be revealed on February 11 at 4 p.m. at New York Fashion Week.The day has been dubbed "Kanye West Day" by New York Times critic Matthew Schneier and we...
View ArticleReviled pharma bro Martin Shkreli wants to 'buy' Kanye West's new album for...
Martin Shkreli, the "pharma bro" who price-gouged a life-saving AIDS drug medicine and caught charges of securities fraud and laughed through his testimony with Congress and weirdly started beef with...
View ArticleAdidas had a great response to the people upset by its Valentine's Instagram...
To celebrate Valentine's Day on Sunday, Adidas posted this photo to its Instagram account, with the caption: "The love you take is equal to the love you make."The love you take is equal to the love you...
View ArticleConsumer and retail news: 10 things you need to know today
1. Adidas had a great response to the people upset by its Valentine's Instagram photo of a same-sex coupleThe post resulted in more than 51,000 comments — most of which were homophobic. But the brand...
View ArticleDJ Khaled shows you the right way to wear sneakers with a tuxedo
We at Business Insider are pretty conservative with our black tie rules. If it can be avoided, we prefer that you don't wear sneakers with your tuxedo.But if you do, we suggest you do it the way DJ...
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