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How Adidas measures up to Nike
Nike’s $1 billion deal to replace Adidas as NBA’s official on-court apparel provider is the latest strategic move in the battle for basketball fans.Adidas’ 11-year run as the official on-court provider...
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Adidas made one design change that vastly improved its business
When you think of Adidas as a brand, what colors come to mind? Chances are, there's just two: white and black. From the Superstar to the Stan Smith, these grayscale colors have become synonymous with...
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Adidas just made a shoe out of trash
Adidas has already done some pretty amazing things this year, but this might be the brand's coolest idea of 2015. Partnering with Parley for the Oceans, adidas is looking to make a difference by...
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Adidas wants to make golf cool again
Adidas is determined to make golf cool again.The sportswear brand has hired a new creative agency to market golf as a sport instead of a pastime, according to AdWeek."We are shifting to be more aligned...
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A tennis shoe from 1963 has suddenly taken the fashion world by surprise
Many have heard of the legendary Adidas Stan Smith sneaker.But few are aware that the shoe, first introduced in 1963 and recently hailed as one of the most important sneakers in the world, takes its...
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These are the Adidas sneakers Kanye West plugged during his cameo on Caitlyn...
Kanye West was able to create two big moments on Sunday's premiere episode of E! Entertainment's "I Am Cait."Not only did he say some touching words about Caitlyn Jenner's bravery, but he also got a...
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Lululemon's secrets for beating all the competition
Retailers are racing to catch up to the wildly popular Lululemon.As athleisure, the trend of wearing athletic clothing as casualwear, becomes more popular, companies such as Nike, Under Armour, and...
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Adidas is taking on Nike with a massive $200 million offer for James Harden
Adidas has vowed to invest more money in basketball, and their first big move is a monster shoe endorsement offer made to James Harden of the Houston Rockets that could make him one of the 25...
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Adidas just paid $239 million for the mobile fitness company Runtastic
Sporting giant Adidas has acquired Runtastic, a European mobile fitness startup known for its GPS fitness-tracking app of the same name, in a deal worth €220 million ($239 million).Founded out of...
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Adidas has a big plan to get ahead of Nike in soccer (ADS, NKE)
Manchester United, Chelsea, Real Madrid and Juventus are global brands in their own right but Adidas wants their distinct football legacies to work as one for the first time to keep it ahead of Nike in...
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Adidas is taking a new shot at the US market
Frankfurt (AFP) - NBA star James Harden will soon be dribbling the ball with Adidas sneakers on his feet as the German sportswear maker hopes to retake US market share from basketball giant Nike and...
View ArticleAdidas wants amateur soccer players to 'unfollow' Leo Messi (ADS)
Adidas wants amateur footballers to follow their own path rather than try to emulate stars like Lionel Messi and Luis Suarez, kicking off a marketing campaign to trumpet the more grassroots-focused...
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People are going nuts after Kanye West's new Adidas sneaker line immediately...
Kanye West fans were in a frenzy this weekend after the rapper's latest line of Adidas sneakers, the Yeezy Boost 350, immediately sold out.Fans waited in hours-long lines outside of Adidas stores from...
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Tennis star Andy Murray just dealt a major blow to Under Armour
Tennis star Andy Murray has dealt a major blow to Under Armour's fledgling tennis business.Murray is under a four-year sponsorship deal with the Baltimore-based retailer.Under the contract, he's...
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Nike and Under Armour were the biggest losers at the US Open
Powerhouse brands Nike and Under Armour were disappointed at the 2015 US Open.Uniqlo star Novak Djokovic beat Nike's Roger Federer in the men's final, while Adidas-sponsored Flavia Pennetta took the...
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Two sneaker companies are at war over this shoe from the '60s
The runaway success of the Adidas Stan Smith has spawned multiple copycats — but one in particular has really gotten under the German brand's skin.Adidas has filed a lawsuit against sportswear...
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11 college teams that rake in tons of cash from Nike, Under Armour, and Adidas
College sports are lucrative, and major brands are taking note. Nike, Under Armour, and Adidas are the top NCAA athletic apparel giants who provide gear to student athletes and fans. Here's a list of...
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Snoop Dogg just dealt a blow to Adidas
Snoop Dogg has threatened to break off his longstanding partnership with Adidas.In a recent Instagram post, the rapper called out Adidas, writing, "... give me a holla about under armour. Adidas keep...
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Adidas has created the 3D-printed running shoe of the future
Adidas has seen the future of running shoes — and it involves 3D-printing.A new Adidas concept shoe called Futurecraft 3D incorporates a 3D-printed midsole that's completely customizable to the needs...
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This Egyptian billionaire just became Adidas' biggest investor
There's no question that adidas is constantly working to become the most relevant sportswear brand and this year they've proven to be just that.With boost technology and Kanye West taking the German...
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