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A model tells us what it was like to walk in Kanye West's bizarre fashion show
Everyone has been weighing in on Kanye West's Adidas collaboration show at New York Fashion Week.But what about the models themselves. What was it like to wear the clothes?Devan Mayfield, who walked...
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Carrie Underwood just dealt a big blow to Adidas
Adidas has been losing market share to competitors like Under Armour and Nike. And now, the brand counts country star Carrie Underwood among its competitors. Dick's Sporting Goods will remove women's...
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Athletic wear companies are going after these 3 types of people
The athletic apparel industry is soaring. Longtime industry leaders Nike and Adidas are competing with relative newcomers Under Armour and Lululemon for consumers' dollars. The companies have...
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Adidas is stitching NFC into its footwear so it can find out more about who...
Adidas is building near field communications (NFC) into its footwear, apparel and sporting equipment in the hope of triggering over a billion consumer touchpoints it can use to keep talking to people...
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Adidas is coming for the next LeBron James
Adidas is planning a major shift in strategy for its basketball division, Matthew Kish of the Portland Business Journal reports.The company will not extend its ~$36 million per year apparel deal with...
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Adidas releases new Lionel Messi commercial 'There Will Be Haters'
On the eve of the Barcelona-Real Madrid game, Adidas released a new Lionel Messi ad as part of its "There Will Be Haters" campaign.The campaign made its debut back in January with an ad starring Adidas...
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4 mistakes that led to Adidas' downfall
Adidas is in trouble. Sales have been falling in the North American market for the past three years, and investors are beginning to question the CEO's performance, The Wall Street Journal reports. The...
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The 10 things in advertising you need to know today
Good morning. Here's everything you need to know in the world of advertising today.1. Facebook is reportedly in talks with The New York Times, BuzzFeed, and National Geographic to get them to publish...
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Adidas didn't sign Michael Jordan because executives thought he was too short
Adidas is on a mission to fix their image, according to the Wall Street Journal.In 2014, Adidas fell behind Under Armour as the second biggest sportswear company in the U.S., and they have made big...
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Adidas is making 5 drastic changes to win back customers
Adidas has set ambitious goals to increase sales and profitability over the next five years as it continues to lose market share to rivals Nike and Under Armour.Adidas said Thursday that it expects to...
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Adidas is under fire from investors
Adidas shareholders took aim at the management of the German sportswear company on Thursday, not convinced a new strategy would be enough to challenge the dominance of rival Nike."Adidas is panting...
View ArticleThis master graphic designer can perfectly recreate well-known logos by hand
Seb Lester is a designer living and working out of England. Lester has developed typefaces and type illustrations for NASA, Apple, Nike, and more. Here's a compilation of Lester recreating some of the...
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8 crisp, white sneakers you'll want to wear for Memorial Day & beyond
Fashion's trend toward monochromatic dressing is no joke. Single-color outfits (i.e. wearing all black or all white) are taking over our Instagram feeds. And, you know what? Minimalist accounts like...
View ArticleIt's official: Under Armour is on fire
Under Armour has recently passed Adidas to become the second-largest athletic brand. We asked our lifestyle team why Under Armour is so successful.Produced by Joe AvellaFollow BI Video: On...
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World Cup sponsor Adidas reacts to the arrest of FIFA officials (ADS)
Adidas has become the first World Cup sponsor to publicly respond to the news Wednesday morning that FIFA was subject to two separate corruption probes, which resulted in the arrests of several...
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FIFA's sponsors have reacted to Sepp Blatter's resignation (MCD, KO, ADS, V)
Just hours after president of FIFA, Sepp Blatter, announced his resignation, major sponsors of the football governing body, have spoken out.Blatter, who was re-elected into his post last week, faced...
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Why Americans don't really understand Adidas
The Adidas Samba is an icon. And there's no better shoe to sum up Europe's fetish for trainers.First introduced in 1950 so footballers could train on frozen ground without skidding around like a baby...
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The 10 things in advertising you need to know today
Good morning! Here's everything you need to know in the world of advertising today. 1. The future of advertising has everything to do with this Lucky Charms video. YouTube musician MelodySheep remixed...
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Nike settles lawsuit against ex-employees accused of stealing secrets for Adidas
Nike has settled a lawsuit against three former designers who left the company to work for rival Adidas. The settlement amount has not been disclosed, Reuters reports.Nike was seeking up to $10 million...
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The world's biggest sponsors want to work with these 10 European soccer...
The Euro 2016 qualifiers kick off this weekend, showcasing the very best in talent in European football.While on the pitch prowess certainly plays a part, brands look to a number of other factors,...
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