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50 Things You Probably Didn't Know About Adidas
Adidas just turned 65 years old, and the German athletic brand is still churning out sneakers, apparel, and sports gear. After more than six decades in the game, Adidas has amassed a huge history. And...
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Adidas Has Been Getting Smoked By Nike: Now Here's Its Plan For A Comeback
SUDDEUTSCHE ZEITUNG / WORLDCRUNCHSoccer isn't everything. At least not in the sports equipment business. Adidas is learning that the hard way. The brand with the familiar three-stripe logo used the...
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Nike Is Saving A Ton Of Money On Its New Flyknit Shoes
Nike's new Flyknit technology is saving the company a ton of money.The Flyknit material, which debuted two years ago, is lightweight, minimalist, and fits like socks.Nike uses "automated, high-tech...
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Manchester United Pledges To Spend Incredible Sums Every Year For The...
There is a phrase that has been used to describe Manchester United’s apparent financial muscle in the world transfer market that has appealed to the club’s hierarchy. When United signed their hugely...
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The Amount Of Money Shoe Companies Are Paying Schools To Wear Their Products...
During college football games it is not just the players who are battling each other. College sports has also become a battleground for shoe companies and millions are being spent for the...
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Caroline Wozniacki Got Her First Endorsement Deal At Age 10 By Calling Adidas...
Caroline Wozniacki has yet to win a Grand Slam tournament but she is a genuine star and one of the sport's most recognizable faces making nearly $10 million a year in endorsement deals, according to...
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Adidas Is Based In The Middle Of Nowhere, And That's Becoming A Problem
HERZOGENAURACH Germany (Reuters) - Adidas needs world-class designers, brand experts and technical whizzkids to improve its image against U.S. rival Nike, but persuading them to move to its...
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Adidas Is Building A Team To Beat Nike
BERLIN (Reuters) - German sportswear firm Adidas has appointed two new senior managers as part of an ongoing overhaul of its top leadership aimed at making the firm quicker to respond to consumer...
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Investors Are Looking To Buy Reebok From Adidas For $2 Billion
New York (AFP) - A consortium of investors from Hong Kong and Abu Dhabi is interested in buying the Reebok brand from Adidas for 1.7 billion euros ($2.2 billion), The Wall Street Journal...
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Lululemon Is Losing Its Biggest Fans
Lululemon's new CEO has had an "uninspiring tenure" so far, and the yoga brand is suffering from an exodus of loyal customers, according to analysts at Sterne Agee.The firm has downgraded the retailer...
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Nike Seeks Millions From Designers Who Left For Adidas
Nike is suing three former designers who left the company to work for rival Adidas. The company is seeking up to $10 million in damages from Denis Dekovic, Marc Dolce and Mark Miner, and attempting to...
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Americans Need To Stop Mispronouncing 'Adidas'
Americans have been mispronouncing "Adidas" since at least 1986, when Run-D.M.C made the brand famous Stateside with "My Adidas." The hip-hop group and most Americans say the brand name by emphasizing...
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Adidas Is Going On A Massive US Spending Spree, Sponsoring Up To 500 NFL And...
Adidas has announced plans to sign hundreds of endorsement deals with National Football League and Major League Baseball players over the next three years, The Wall Street Journal reports.In total, the...
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How Adidas Plans To Be Cool Again
2014 was a BIG year for Adidas as the brand firmly got its groove back in many ways: The Stan Smith was re-released in dominating fashion, Kanye jumped from the Swoosh to the Three Stripes, Pharrell...
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ADIDAS CEO: 'Suddenly, Everything That Was Right For 12 Years, Was Wrong'
The long-serving chief executive of Adidas has no intention of stepping down despite criticism as the German sportswear company loses ground to its US rival Nike, he told a German newspaper."If I no...
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Kanye West's lifelong dream is to work for Gap
The creative director position at Gap is currently vacant, after the ailing clothing retailer cut ties with Rebekka Bay. Now there's an unlikely candidate to fill the position: Kanye West.In an...
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Adidas is looking to replace its long-serving CEO
BERLIN (Reuters) - The board of German sportswear company Adidas has launched a formal search for a successor to long-serving Chief Executive Herbert Hainer, who has faced calls from some investors to...
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Critics shredded Kanye West's fashion show, and he is freaking out about it
Kanye West held his first fashion show with Adidas during New York Fashion Week and its critical reception was not great.Everyone who is anyone has weighed in on the line.The Washington Post said,...
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The 10 things in advertising you need to know today
Good morning. Kick off your week by catching up on all the important advertising stories.1. Lego stole the show at the Oscars last night. Tegan and Sara performing "Everything Is Awesome" and dancers...
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The sneakers from Kanye West's bizarre New York Fashion Week show are going...
Sneakerheads and Kanye West fans are losing their minds over West's newest sneaker drop: the Kanye West x Adidas Originals Yeezy 750 Boost.The sneaker, which was the star of West's otherwise lackluster...
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