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NBA's Crazy New Christmas Day Jerseys Hint At The Future Of Uniform Advertising
The image at right, which was originally posted at SNYNets.com, shows the jerseys that will be worn by the Miami Heat and Los Angeles Lakers on Christmas Day. The images originally appeared on an eBay...
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This Six-Second Vine Shows How The World Cup Ball Has Become More And More...
Adidas released the ball for the 2014 World Cup yesterday.They're calling it the Brazuca. It has an orange, green, and blue pattern that swirls around the entire ball.This Vine from Adidas shows how...
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Andy Murray Came Up With A Simple, Yet Ingenious Way To Promote His Adidas Shoes
Business-savvy athletes will always makes sure the products they are paid to endorse are front and center.But Andy Murray took it to a new level when he met with the media this week.While most athletes...
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Why Adidas's World Cup Ball Is A Big Improvement Over Past Years
There are now only a few months to go until the biggest sporting event of 2014 – the FIFA World Cup in Brazil – and questions are being asked. Will the stadiums be ready? Are the airports ready for the...
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CHART: Nike Has Already Won The NCAA Tournament
When the NCAA Tournament is over, there is a very good chance the winning team will be wearing Nike shoes and apparel.Of the 68 teams in the NCAA tournament, 48 wear either Nike (47) or Jordan Brand...
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Here's Why Companies Are Desperate To Hire Anthropologists
At a time when we're debating the value of majoring in the humanities, major companies are increasingly hiring anthropologists. Google, for example, hired an ethnographer to ferret out the meaning of...
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Adidas Might Sell The Rockport Brand
Adidas is looking to sell shoe brand Rockport, according to a source close to the company.The brand could sell for $300 million or more and help boost Adidas’ status as one of the world’s leading...
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Why Nike Is Destroying Adidas Right Now
Generally, earnings season wasn't too hard on footwear and athletic-apparel companies. A number of chains posted decent numbers, with some even beating expectations. Thus, it came as something of a...
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Adidas Wants You To Put Your Best Instagram Photos On Its Sneakers
Instagram and Adidas recently released a teaser ad announcing the Adidas Photo Print app for the ZX Flux sneaker. Debuting this August, the app will allow people to take a photo on their phone and then...
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Adidas's New World Cup Commercial Features Unreleased Kanye West Song, Was...
Adidas debuted a new World Cup commercial, titled "The Dream," during Saturday's Champions League final.The 60-second ad stars World Cup players Lionel Messi, Dani Alves, Luis Suarez, Bastian...
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Andy Murray And His Opponent Wore The Same Outfit As Brands Take Over The...
As the French Open marches toward the quarterfinals and weaker players are weeded out, the ugly side of pro tennis is starting to reveal itself in the former of cookie-cutter outfits.Seventh-seeded...
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Six-Second Animation Shows How The Design Of The World Cup Ball Went From...
The 2014 World Cup ball, called the Brazuca, features an orange, green, and blue pattern that swirls around the entire ball.A Vine from Adidas shows how the ball design has changed in the last 40...
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2 Charts That Show How Nike Dominates The Sneaker Market
When it comes to sneakers, Nike's competition is nonexistent. The athletic wear giant's namesake and Jordan brand controls 97% of the U.S. basketball shoe market, according to a recent report by Morgan...
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Nike Is Fiercely Closing In On Adidas In The Market For Soccer Gear
BERLIN (Reuters) - U.S. sportswear group Nike is banking on its sponsorship of more of the world's best-known soccer stars than Adidas in its battle to overtake the German firm as the sport's...
View ArticleLexus Lights Up The Kuala Lumpur Skyline With Stunt Men [THE BRIEF]
Lexus used LED light suits and a number of stunt men for its "Amazing in Motion" campaign to light up the Kuala Lumpur skyline. The ad could only be shot at night and required a team of 40 expert...
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The Adidas Social-Media Team Mapped Out The Entire World Cup 6 Months In Advance
Spontaneity is one of the central features of social media, but many of the most successful brands on Twitter begin planning their posts months in advance.Oreo began planning its famed 2013 Super Bowl...
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CHART: Among World Cup Sponsors, Adidas Is Dominating Social Media
Adidas planned their entire World Cup social media campaign months in advance and it is paying off as they are dominating other big sponsors in the world of shares and likes.The folks at Kantar have...
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Adidas Likely To Steal Manchester United Sponsorship From Nike With...
Nike said Tuesday it will not renew its 13-year contract to sponsor the uniforms of English soccer giant Manchester United when it expires at the end of next season, saying that the Red Devils are...
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Adidas Steals Manchester United Sponsorship From Nike In Record-Breaking $1.3...
It's official: Manchester United has the most expensive uniforms in all of soccer.The English football giant announced Monday that Adidas will pay nearly $1.3 billion to provide its uniforms and...
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Adidas Shares Crash After Stunning Warning About Russia (ADS, ADDYY)
Everything seemed to be going Adidas' way until the western world clashed with Russia."[T]he recent trend change in the Russian rouble as well as increasing risks to consumer sentiment and consumer...
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